Dakwah Management at MCIP Regional Medan in Accompanying Converts to Islam in Worship

Abstract

The initial post-conversion phase is a critical period for new Muslims, who often face psychological challenges, social isolation, and limited religious understanding. Unlike previous studies that focused on strategies for strengthening the faith and Islamic identity of new Muslims, this study analyzes the implementation of the planning, organizing, implementing, and supervising (POAC) da'wah management functions in the worship mentoring program at the Mualaf Center Indonesia Peduli (MCIP) Medan Regional Office. The study used a descriptive qualitative approach with two purposively selected key informants, through in-depth interviews, participant observation, and documentation, analyzed using the Miles and Huberman interactive model. The results show that MCIP Medan Regional Office implements an adaptive management system, including priority-based planning for basic worship materials, organizing mentors based on competency, implementing humanistic and dialogical mentoring, and supervision through administrative monitoring and learning evaluation. The implementation of these four management functions contributes to increasing religious understanding and independence in the worship of new Muslims. This study confirms that adaptive da'wah management plays a crucial role in supporting the sustainability of the worship mentoring program and offers a management model that can be replicated by other convert mentoring institutions in urban areas