The Al Muhtadin Mosque Prosperity Agency's Da'wah Management in Managing Islamic Programs to Improve the Quality of the Congregation's Diversity

Abstract

Mosques function not only as places of worship, but also as centers for da'wah, education, and community empowerment, the optimization of which depends on the planned management of Islamic programs. The Al Muhtadin Mosque Prosperity Agency (BKM) of Binjai City implements da'wah management systematically, however, studies that examine the four functions of da'wah management (planning, organizing, implementing, supervising) in their entirety and their contribution to the quality of congregational religiosity in community-based mosques are still limited. This study aims to analyze the implementation of these functions and their contribution to improving the quality of congregational religiosity.The research used a qualitative field research approach with a case study design. Informants included the mosque head, the head of the Islamic affairs division, and the head of the Islamic affairs division. Data were collected through observation, interviews, and documentation, and analyzed using the Miles, Huberman, and Saldaña model. The results show that planning is carried out through deliberation, organization through a clear division of tasks, implementation through Islamic programs involving administrators and congregants, and supervision through regular monitoring and evaluation. These four functions contribute to increased congregational participation, youth development, social awareness, and strengthening the mosque's function as a center for preaching, education, and community empowerment